Privacy policy
PRIVACY POLICY
Last Updated: 24 July 2026
1. Introduction
MT ECOM LTD respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, protect, and share your personal information when you visit or make a purchase from our store or otherwise interact with us.
We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and other applicable privacy and electronic communications laws.
Please read this Privacy Policy carefully to understand how we handle your personal information.
2. Who We Are
The data controller responsible for your personal information is:
MT ECOM LTD
74 Winnie Road
Birmingham
B29 6JX
United Kingdom
Email: mt4ecom@gmail.com
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.
3. Personal Information We Collect
Depending on how you interact with our website and services, we may collect the following types of personal information:
Information You Provide to Us
This may include:
- Full name;
- Email address;
- Telephone number;
- Billing address;
- Delivery address;
- Order and purchase information;
- Information you provide when contacting customer support;
- Information you provide when creating an account, if applicable;
- Information provided when subscribing to marketing communications; and
- Any other information you choose to provide to us.
Payment Information
When you make a purchase, payment information may be processed by Shopify, Shopify Payments, PayPal, or other payment providers that we make available.
We do not normally store your complete payment card details ourselves.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP address;
- Device type;
- Browser type;
- Operating system;
- Pages viewed;
- Products viewed;
- Shopping cart activity;
- Referring websites;
- Approximate location;
- Cookie identifiers; and
- Information about how you interact with our website.
This information may be collected using cookies, pixels, analytics technologies, and similar tools.
4. How We Use Your Personal Information
We may use your personal information to:
- Process and fulfil your orders;
- Process payments;
- Deliver products to you;
- Communicate with you about your order;
- Provide customer support;
- Process returns, refunds, cancellations, or exchanges;
- Manage customer accounts;
- Improve our website, products, and services;
- Detect and prevent fraud, security incidents, and other unlawful activity;
- Comply with legal, accounting, tax, and regulatory obligations;
- Send marketing communications where permitted by law;
- Personalise your shopping experience where applicable; and
- Protect our business, customers, website, and legal rights.
5. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may process your information on the following bases:
Contract
We process certain personal information because it is necessary to enter into or perform a contract with you.
For example, we use your name, contact details, payment information, and delivery address to process and fulfil your order.
Legal Obligation
We may process and retain certain information where necessary to comply with legal obligations, including tax, accounting, fraud prevention, and other regulatory requirements.
Legitimate Interests
We may process personal information where it is necessary for our legitimate business interests, provided that your rights and freedoms do not override those interests.
Our legitimate interests may include:
- Operating and improving our business;
- Improving our website and customer experience;
- Preventing fraud and misuse;
- Maintaining website and account security;
- Managing customer relationships; and
- Understanding how customers use our products and services.
Consent
Where required by law, we will rely on your consent.
For example, this may apply to certain marketing communications and non-essential cookies or similar technologies.
Where we rely on consent, you may withdraw it at any time.
6. Marketing Communications
With your consent or where otherwise permitted by applicable law, we may send you information about:
- New products;
- Special offers;
- Promotions;
- Discounts;
- News; and
- Other marketing communications relating to MT4ECOM.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email or by contacting us at:
Please note that even if you opt out of marketing communications, we may still contact you regarding orders, transactions, customer service matters, legal notices, or other essential communications.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Cookies are small files that may be placed on your device when you visit a website. They can help websites function properly, improve performance, remember preferences, provide analytics, and support advertising.
We may use:
- Strictly necessary cookies;
- Functional cookies;
- Analytics cookies; and
- Marketing or advertising cookies.
Where required by applicable law, we will request your consent before placing non-essential cookies or similar technologies on your device.
You may manage or withdraw your cookie preferences through our cookie consent tools, where available, or through your browser settings.
Please note that disabling certain cookies may affect the functionality of our website.
8. Shopify and Service Providers
Our online store is powered by Shopify.
Shopify provides technology that helps us operate our online store and may process certain personal information in connection with your use of our website and purchases.
We may also share personal information with trusted third-party service providers where necessary to operate our business, including:
- Shopify and related Shopify services;
- Payment processors;
- Delivery and logistics providers;
- Website hosting and technology providers;
- Customer support providers;
- Email and marketing service providers;
- Analytics providers;
- Advertising providers, where applicable;
- Professional advisers, such as accountants or legal advisers; and
- Government authorities or other parties where required by law.
We only share personal information where necessary and in accordance with applicable law.
9. Shopify Services and Enhanced Features
Certain Shopify services or features may process information relating to your interactions with our store.
Where applicable, Shopify may process information in accordance with its own privacy practices and the services enabled for our store.
If we enable features involving advertising, analytics, or data sharing that require consent or additional privacy disclosures, we will provide the appropriate information and controls as required by applicable law.
10. International Data Transfers
Some of our service providers, including Shopify and other technology providers, may process or store personal information outside the United Kingdom.
Where your personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law and that appropriate safeguards are used where required.
11. How Long We Keep Your Information
We will keep your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The period for which we retain information may depend on:
- The nature of the information;
- The purpose for which it was collected;
- Whether we have an ongoing relationship with you;
- Legal, tax, accounting, or regulatory requirements;
- Fraud prevention and security requirements; and
- The need to establish, exercise, or defend legal claims.
When personal information is no longer required, we will delete it or securely anonymise it where appropriate.
12. How We Protect Your Information
We take reasonable organisational, technical, and administrative measures to protect personal information against:
- Unauthorised access;
- Loss;
- Misuse;
- Alteration;
- Disclosure; and
- Destruction.
However, no method of transmitting or storing information electronically is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
13. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to the personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of your personal information;
- Request restriction of the processing of your information;
- Object to certain processing of your information;
- Request the transfer of your information to another organisation where applicable;
- Withdraw consent where we rely on consent; and
- Object to the processing of your information for direct marketing purposes.
To exercise any of your rights, please contact us at:
We may need to verify your identity before responding to certain requests.
14. Right to Complain
If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve your concerns.
You may also have the right to make a complaint to the UK's data protection authority, the Information Commissioner's Office ("ICO").
15. Third-Party Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.
16. Children's Privacy
Our website and products are not intended for children where the purchase or use of our products requires an adult.
We do not knowingly collect personal information from children in circumstances where doing so would breach applicable law.
If you believe that a child has provided us with personal information without appropriate authorisation, please contact us at:
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business practices;
- Our services;
- Applicable laws or regulations; or
- Technology and security practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
Where required by law, we will provide additional notice of significant changes.
18. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
MT ECOM LTD
74 Winnie Road
Birmingham
B29 6JX
United Kingdom
Email: mt4ecom@gmail.com